Featured Post: What’s the difference between CEA and soil-grown produce?

The following is an excerpt from this featured article (link to full article found below the excerpt):

For better or for worse, when most people think about Hydroponics and Controlled Environment Agriculture, one of the first things they think about is technology.

All farming uses technology to optimize results, of course. The hoe is a technology, as is an ox-drawn plow. Irrigation is a technology. This is to say nothing about the latest generation of AI-driven, remote controlled tractors and machines becoming increasingly prevalent in soil farming.

Humans have always used innovative technologies to help feed themselves and their communities. But for many understandable reasons, CEA technology still feels very new, eye-catching, and in many ways foreign to a lot of people. This creates strong reactions. In most of North America and Europe, many consumers have an affinity for food that feels especially “natural” to them, CEA-grown food can be viewed as a curiosity. On the other hand, I’ve worked with growers in several East-Asian countries who have told me that their consumers are thrilled by the idea of eating “high-tech” food.

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